SEO Technology | How to Avoid Common SEO Mistakes and Improve your SEO Ranking

What is seo? Top search engines such as Google, Yahoo, Bing or Yandex determine the authority of a web page by scrutinising the quality of the information that you put on your webpage as well as evaluating the links pointing to it. The search engines also give your website a rank (seo ranking) putting it before or after other pages based on different search engines' criteria of quality. In this blogpost, you will learn the seo basics helping you to avoid the most common seo mistakes. Our seo tips will guide you through the most important steps of seo optimisation and introduce you to the best seo tools that you can apply to find the best seo keywords to put their content forward in the web? | #technology

What is seo technology for the top search engines? | SEO tips to avoid SEO mistakes | Making your website work for you by producing a long and high-quality content and using effective SEO tools and SEO keywords

What is SEO? Making your Internet Project stand out in the Crowd by Mastering SEO basics 

seo tips: Readability

First and foremost, your website should be readable and enjoyable. And yes, it should be made for people, not for search engines. By that I mean that while taking into account the way how top search engines technically work, your website's content should be enjoyable! The information should be relevant, interesting and helpful. For example, if your are a bar tender and your page is about bars and drinks, you should describe your services in plain English and add some interesting, comprehensible and diverse information about drinks, bar shows etc. with images and videos (if possible). The content should be professional and not misleading. Otherwise, is it really worth appearing on the internet? The answer cannot be ambiguous.

seo tips: Satisfying User Experience

Continuing talking about the quality of your online project's content, you should also ask yourself whether the visitor of your website can easily find what he wants on your page? If not, he or she will 'bounce' (close your website and will probably never return), so make sure your web page is well structured and the visitor doesn't have to search for a long time. In terms of design, go for modern minimalism instead of choosing the Baroque style design where no one can find anything. 

Both on mobile and desktop devices, the information should be presented to the user in an appealing way. Make your menus and other interactive design features simple, strict and to the point. By that means you will attract the visitors who are your potential customers rather than 'bouncers' and your website will start working for you.

seo tips: Clear and Professional Text 

Now we are approaching one of the most important seo tools. Text has always been the decisive factor of any website's performance. Some time ago, seo optimisation was limited to such practices as optimisation of seo keywords and link building. Exaggerating them today could be can sometimes be considered as one of the most common seo mistakes. It is the quality content whose search engine criteria we have been describing earlier that values the most. The text content should be: 

• informative
• containing as few language (spelling, grammar and vocabulary mistakes) mistakes as possible 
• long enough to carry the idea through (containing more than 1100 words on average).

seo Tools

Backlinks in modern seo optimisation

Backlinks no longer play an important role in seo optimisation, but are still important provided that they have been made from quality resources. Forget about old and badly made link share websites and limit yourself to maximum ten backlinks.

seo keywords  

Research of seo keywords being the cornerstone of content optimisation and, therefore, seo ranking, is one of the crucial seo tools. There are a number of services which would be helpful when you want to understand what keywords people enter in the top search engines such as Google, Bing or Yahoo when they are looking for a particular content. The most popular service is Google Keyword Planner.

Normally, you would limit yourself to several - up to ten - keywords per article/blogpost which will be relevant for your content and helpful for the visitors. The keywords that you have chosen should appear in all of the seo tools:

• titles (headings, subheadings etc.) 
• search (meta) description 
• permalinks (which should also be optimised and include the most important keywords)
• main content (blogposts etc.)
• image description (in the so-called 'alt' attribute)

The density of keywords should be high in the main content. All of the chosen keywords should appear several times throughout the post. It is also highly recommendable to highlight them in bold or italic.

Whether you use hyphens inside your keywords or not, it does not change anything. There is no difference, for example, between keywords 'seo keywords' and 'seo-keywords', for hyphen are used by search engines as word separators and are, therefore, not seo relevant.

seo tips for headings

> Question: How long the main title should be?
The main title of the post should include max. 57 characters.

It is important because search engines normally do not show more than 60 characters of the title. Thus, should you have a title which is longer than 60 characters, it may fail to be shown correctly by the search engine.

There are different types of headings. Besides the main titles, there exists a hierarchy of titles (<h1>, <h2>, <h3> etc.). One of the common seo mistakes is either not to use titles at all or not use them properly.

The last point is that titles should include the most important keywords found by means of the research of seo keywords. 

> Question: Does capitalisation matter for keywords?

Whether your keywords are lowercase or uppercase does not matter for seo. What matters however is your URLs which should be lowercase.

Search engine criteria for meta (search) description

Meta description is what is shown by a search engine below the title.

> Question: How long my meta description should be?
It should be no longer than 132 characters and contain the most important seo keywords found through the SEO keyword research.

SEO tips: Being social

Social networks are omnipresent and should be taken into consideration when you optimise your web page for search engines. Not adapting your content to social networks also belongs to common seo mistakes. Although they do not affect you page's position directly, social networks can help more people access your content. Moreover, the very fact that somebody has shared your content may mean for somebody else that it is valuable. Thus, make the pages on your website shareable and take care of the social presence of your business.

Conclusion

To make your website seo friendly, you need to take into account the search engine criteria and produce a readable, enjoyable and interesting content. Make sure you avoid the common seo mistakes in the seo keyword research and go through all of the search engine optimisation components. Search Engine Optimisation is no longer pure technical work: you have to consider the human factor as well.